Chelsea De Luca is fast becoming one of Australia’s most celebrated jewellery designers with glamorous and unique handcrafted pieces that evoke old world charm paired with contemporary design.

The self titled label has gained a huge celebrity following with a bevy of international and local stars donning her pieces . The lengthy list includes the likes of Beyonce, Gwyneth Paltrow, Elle Mac Pherson, Roisin Murphy, The Veronicas, Rose Byrne, Dannii & Kylie Minogue, Delta Goodrem, Kate Beahan, Gabriella Cilmi, Eve and Paris & Nicky Hilton. Not to mention our very own Kirstie Clements of Vogue who has been seen sporting Chelsea’s designs of late and Damien Woolnough of Vogue.com also a fan having described being “dazzled” by Chelsea’s latest collection.

With a Business Degree in Marketing & PR this self taught jewellery designer took a leap of faith in 2004 and quit her job in advertising where she worked as account executive, to follow her passion and desire to start her own business.

“The label was born out of a strong belief that accessories maketh the outfit and costume jewellery gives individuality to any outfit. The bigger and bolder the better.”

Inspired by more than seasonal trends Chelsea designs her collections using her sense of style and passion for the 1920’s – 1940’s and a distinct taste for good old fashioned Hollywood glamour. With her signature style of gob-smacking jewels stamped with Swarovksi crystals and jewellery pieces with names like ‘Drama Queen’, ‘Epic Romance’ and ‘Unflappable’, there is no doubt where her inspiration lies.

With highlights which include her recent collaboration with Lisa Ho; the growing success of her label overseas; and her first flagship boutique opening in New Farm, Brisbane to rave reviews, with the art deco inspired interior which screams, sit and have a martini.

Chelsea De Luca is a designer to watch. With a true love for what she does, an innate understanding of what makes a beautiful piece of jewellery and a passion to be the best in her field, there is assured success on the horizon for the already coveted label.