A former Brisbanite, Greg McMaster now resides in Tokyo. After being involved in Japan market entry for several years he moved into production of music, film and fashion events, overseeing some of Tokyo's most cutting-edge corporate and indie happenings.

Greg is currently Creative Planner at SET, a production / ad agency located in the trend-spewing mecca of Shibuya. With a treasure trove of local knowledge his firm specializes in providing on-the-ground knowhow and support for overseas brands looking to get a foothold. SET also assists visiting film and television crews and is pioneering the use of branded barcodes in the world of mobile marketing.

Greg lives and breathes pop culture, is intimately in tune with what is going on in Japan and is quietly thrilled about certain aspects of the social media revolution.